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Putting first things first
"We wouldn't get value out of an investment in technology
if the people on our team didn't take ownership, be
unaccountable and use it. So instead, we next focused
on building the team and attracting the right clientele."
Williams invested time in creating a company culture and
hiring the people who would support the company's long-
term growth goals.
"Getting the team in order was a long process," he says.
"There was a lot of change on our journey to building a
leadership team. From estimating to operations to finance,
it took multiple cycles to find the right people. For us, it
was all about adapting and overcoming challenges with
personnel before making a big technology investment."
With the right team in place, the focus shifted to ensuring
CPM clients aligned with the company's culture and
sustainable growth strategy. "Across the board, it was
important to make sure that we were excited about the
projects we took on versus taking any job offered to us,"
he says. "We turned down jobs that didn't fit so that we
could focus on building our strengths and keeping our
overhead down."
5
Challenge continued
